The State of CX Report 2025


The country’s first-ever benchmark of customer experience 

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400 companies. 10 industries. 1 purpose - to understand how people experience everyday India. The findings are powerful.

✅ India’s National CX Index stands at 3.17 / 5.

✅ Some digital experiences are world-class.

✅ But the next big leap? Empathy. Service. Human touch.